By making the innovation open-source, the hope is that other brands will embrace and implement a circular approach to design. This means a significantly reduced risk of microplastic waste ending up in the ocean. The garment is completely circular, made from mono materials and engineered to reduce microfiber shedding by 80%. The Mono Air Houdi, which was first revealed in January and awarded gold at the prestigious ISPO Awards, was created by Houdini and Polartec® to address the issue of plastic and textile waste on a larger scale. Hopefully, we can make this initiative echo even beyond the textile industry”, says Eva Karlsson, CEO at Houdini. If we all share the problem, why not also share the solutions? One garment is not going to solve the problem, but we hope it can be one step on the way. The insight that sparked the idea of Project Mono Air was that if we want to really change the industry for the better, we can’t keep our innovations and discoveries to ourselves. ”The apparel industry is advancing when it comes to sustainable solutions, which is great. The goal behind the initiative is to help the apparel industry become circular and waste-free, a vision that means a big transformation and will require considerable collaboration. One can also follow every design decision, learn about the fabric technology and explore the circular design principles that lay the foundation for all Houdini garments.
#Houdini mono air houdi download#
On the Project Mono Air website anyone can download a complete run-down of the garment’s components – from stitching patterns, to fabric technology, right down to the last button.
To go one step further in making the clothing industry sustainable, the brand is now introducing Project Mono Air – a unique, open-source initiative where all the work behind their latest innovation, the Mono Air fleece jacket, is shared online. For the past decade, Swedish outdoor company Houdini has been a sustainability pioneer within the apparel industry, challenging the way outdoor apparel is designed, produced and used.
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